Deja Vu - A Study on Recycled Content in Pop Culture

by Darin Morrison-Beer

The design philosophy of many great artists over the course of time has had a reoccurring message. And that message is to regurgitate everything you encounter.


" As long as you tweak the idea by like 5%" - Virgil Abloh

"Change the idea by 40% and it's now your own." - Sk8

"Rip peoples shit off" - Tom Sachs

" Steal these designs" - Futura


Nigo, founder of A Bathing Ape, absolutely fucking  loves bootlegging shit.